When Someone Asks AI Who to Hire, Does It Say Your Name?

Michelle's results did not come from one trick.

We built the website, made her practice areas clear, strengthened her local presence, created useful content, improved her Google signals, tracked what AI systems were using, and kept improving weak spots.

We know the steps. We know the order. We know what to check next.

Think of it as a roadmap. The origin is different for every firm, but we know how to get to the destination.

Exact results can vary.

But the process is documented and repeatable.

No one controls Google or the AI platforms.

What we can guarantee is that the work we agree to gets done, you can see what we are doing, and every decision is measured against a starting benchmark.

We do not ask you to take progress on faith.

Yes. And Google still matters too.

Clio's U.S. consumer research found that more than half of consumers have used or would consider using AI to answer a legal question.

Among people who had already used AI for a legal question, 28% were directed by the AI to contact an attorney.

That is why we do not ask you to choose between Google and AI.

We build for both.

AI is already recommending attorneys today. You can see it for yourself in the searches on this page.

Waiting does not make the competition easier.

Source: Clio, 2025 Legal Trends Report.

We start immediately.

Your starting benchmark comes first.

Your new website is typically completed in 3–4 weeks.

Search rankings and AI visibility take longer and depend on the competition. For competitive legal searches, we generally plan around 3–6 months for meaningful progress. Some wins may happen sooner. Harder searches may take longer.

We will never ghost you and leave you wondering what we're doing.

You will see the starting benchmark, the plan and visual proof of our work along the way. When there is meaningful news, we tell you.

Mostly, you can be as involved as you want to be.

Not much.

We need information about your firm and your approval for certain content.

We handle the website, research, search work, AI visibility work, tracking and publishing.

Then we do not hide from the numbers.

We show you what moved, what did not, and what we change next.

You still have a stronger website, better tracking, stronger content, better local signals and a clear record of the work completed.

You will never be left wondering where your money went.

No.

We do not stack surprise charges on top of your marketing plan.

Your marketing plan covers the normal costs required to deliver the services included in it, including:

• website hosting and maintenance
• the AI content generation system
• the website AI chatbot
• tracking and reporting tools
• the normal software and technology we use to provide your plan

If something falls outside your agreed plan, we tell you the price first and you approve it before we do it.

Paid advertising spend is separate because that money goes directly to Google, Meta or another ad platform.

No surprise invoice. No mystery software fee.

Your website does not disappear.

After you successfully complete the six-month engagement, you own the custom website design, copy and page content Catalyst created for you—even though the website build fee was waived.

Catalyst's reusable frameworks and tools remain Catalyst's, and third-party software remains its licensors' property. You keep the license needed to use them as part of your website.

If you choose not to continue a Catalyst marketing plan after your commitment ends, we can continue hosting and maintaining your website for a separate monthly hosting fee.

That fee will be clearly stated before you sign anything.

While you are on an active Catalyst marketing plan, your website hosting and normal platform costs are already included.

Then we protect what is already working.

We measure your current rankings, traffic, ads and visibility before making major changes.

Good work stays.

We keep what works and improve what doesn't.

A bigger agency does not automatically mean better results.

Compare the work.

Look at Michelle's Google and AI results.

Look at what you are paying now. Then compare your Google and AI results.

You also work directly with the people building your strategy, and we limit the number of competitors we serve in your market.

We do not shut off working marketing on day one.

First, we measure what your current agency is doing well and what it is not.

Working ads and valuable assets can stay in place while we build your new foundation.

We do not break something that works just because we want to replace the vendor.

Possibly for a short time, depending on your current contract.

We will do our best to work with your existing agency when the time comes.

We will coordinate access, assets, data and the changeover wherever they cooperate.

We also do our best to keep any overlap as short as reasonably possible.

Your new website is built privately first.

We will never tell you to cancel something important before its replacement is ready.

Yes. For this program, Catalyst needs control of the main website.

Your website is a major part of what Google and AI use to understand your firm.

We rebuild the main site in Next.js/React and host it on Vercel.

This gives us a very fast website and much more control over the structure, technical SEO, GEO, content, links and other signals we need to improve.

If you love parts of your current website, we will preserve the branding, copy, images and features worth keeping.

If your marketing plan includes ongoing blog content, the blog will use WordPress by design. Our AI content generation system can publish to it through our proprietary API, which gives us the easy WordPress publishing system while keeping the main website on our faster Next.js foundation.

Your new site is built privately first.

Nothing replaces your current website until you have seen and approved the new one.

Yes.

Catalyst manages Google Ads and Meta Ads as separate services.

We keep paid advertising separate so you can clearly see what each channel costs and what it produces.

Yes, but we cap ourselves at no more than three Kern County family law firms.

Standard Catalyst plans do not include exclusivity.

If no other clients have been signed in your area, a true market exclusivity plan will be available.

Once another competing Catalyst client signs in that market, true market exclusivity is no longer available.